Who Designed the Jordan 1?
The Air Jordan 1 is one of the most iconic sneakers in history. It has influenced sneaker culture and fashion trends for decades. It was designed by Peter Moore, a Nike design executive.
Tinker Hatfield, a prolific Nike designer, created subsequent Air Jordans but he wasn’t the creator of the AJ1. That honor goes to Moore.
Peter Moore was a designer who worked for Nike and Adidas. He is credited with the Jordan 1 sneaker and its Jumpman logo. His design was inspired by photos of Michael Jordan playing basketball. The logo features a silhouette of Jordan mid-air with his legs extended and a basketball in his hand. This image has become a symbol of the sneaker.
He studied at Keele University in the UK before completing his master’s degree at California State University, Long Beach. He has over 30 years of experience in gaming, entertainment and consumer products. He is a member of the American Association for Advancement of Science and has received several awards.
In the photo everyone knows of Michael Jordan slam dunking in Madison Square Garden, the shoes he was wearing appear to be a pair of black and red leather high-tops. But closer inspection reveals that those are not the AJ1s: they’re Air Ships, a general-release model with a different tongue and heel.
Born in a small town in Oregon, Tinker Hatfield was raised in an environment where the only viable jobs were agriculture or sports. He excelled at both and developed a strong design ethic that would lead him to become one of the most famous sneaker designers of all time. In fact, he designed so many shoes that Nike’s co-founder, Bill Bowerman, once referred to him as “The Shoe Man.”
The Jordan 1 was one of Hatfield’s most popular designs. It pushed the aesthetic boundaries of what sneakers could look like at the time, and it was a massive hit with both athletes and sneakerheads. The shoe is so popular that it has been re-released multiple times and still receives a lot of hype.
Although Jordan Brand guards its catalogue of models closely, it has allowed many third parties to collaborate on the AJ1. These include Virgil Abloh’s Off White, Hiroshi Fujiwara’s Fragment Design, and KAWS’s acclaimed collaborations with Nike SB.
Jordan was not the first basketball player to have his own shoe but his deal with Nike would change how players were marketed. While Converse’s Chuck Taylor All Star had been around since 1917 and Puma’s Clyde was released in 1973, the Jordan 1 was a revolution both for its striking looks and because it violated NBA uniform rules.
The sneaker debuted at a cost of $65. That may seem cheap by today’s standards but at the time it was an expensive pair of sneakers. It was not expected to sell more than 100,000 pairs in its first year, but it shipped 1.5 million pairs within six weeks.
35 years after its debut, the AJ1 is still one of the most iconic shoes in sneaker history. It is the shoe that launched what we know as Jordan Brand. Russ Bengtson, a former Complex editor and host of our After the Last Dance podcast, remembers the hype surrounding Michael Jordan’s arrival in the NBA with the AJ1. He can also recall how much the AJ1s meant to fans.
The Jordan brand has become a cultural phenomenon with a loyal fan base that spans generations and cultures. Its shoes and apparel have become synonymous with basketball, pop culture, and fashion. The iconic logo, which depicts Jordan in mid-air, captures the essence of his athleticism and style. The brand’s success is due to its unique design, association with a legendary athlete, and marketing strategy. The company has established itself as an independent subsidiary of Nike, and it attracts a diverse consumer base that includes athletes, fashion enthusiasts, and sneaker collectors.
The company generates revenue primarily from the sale of footwear, apparel, and accessories. Its pricing strategy targets consumers who value premium quality and iconic designs, and limited-edition releases and collaborations can command high prices. The company also incurs expenses related to product development and research, including creative team salaries and materials sourcing. It also pays for the operating costs of its physical retail stores. Its revenue has fluctuated over the years, but it continues to be profitable.