Role UI/UX Designers

What Does a UI/UX Designer Do?

If you enjoy a variety of tasks, UX design might be the perfect field for you. Your to-do list can include everything from researching user behavior to creating wireframes and prototypes.

UI/UX design is all about solving problems for users. Whether the problem is finding a doctor or ordering a pizza, your job is to create products that are efficient and easy to use.

User Research

User research is the key to understanding users’ needs and problems, and enabling you to design products that are responsive to those needs. There are a variety of different research methods you can use, including first click testing, focus groups, and individual interviews. Each has its own pros and cons. Consider your budget and resources when choosing a method.

Using qualitative research such as studies and one-on-one interviews helps you cultivate empathy with your users, and can help you uncover their most pressing needs and wants. It also enables you to make informed decisions about the product design process, saving you time and money on costly design changes later on.


A wireframe is a mockup or diagram that shows what the skeleton of a website or application will look like. It includes simple lines and curves that represent different types of interface elements. These can be hand-drawn or digitally created with software like Balsamiq, Sketch, and Figma.

Wireframes can help you get user and client approval for the layout and navigation of key pages early in the design process. This can save you time and money in the testing and amends phase later on.

A ux designer who is skilled in creating high-fidelity wireframes can build a better product for their clients. This is because they will be able to provide a more detailed and visually appealing model that will reflect the final design of the product.


Prototypes allow teams to test ideas quickly without committing to the final product. They can also help developers spot design elements that will not work. This saves time and money.

Paper prototypes are easy to make and can be discarded in minutes. They are cheap and effective in early design stages where UX teams collaborate to explore many ideas fast.

Digital prototyping allows teams to build and test a more interactive version of the product. It can be done with a variety of tools, such as Powerpoint or Adobe XD. It can also be done with responsive layouts that change based on the screen size. This makes the prototype look and work like a real final product. A live prototype can also be passed to engineering teams for implementation.

Visual Design

Visual design is all about enhancing user interfaces with creative use of illustrations, photography, space, layouts and colors. This creates content that is easily understood and remembered by users. It also includes creating and maintaining brand style guides for consistency and ensuring content has the right context to earn users’ initial trust.

A bad looking experience will make users skeptical and less likely to give it a chance. This is why visual design should be a high priority for anyone with an interest in ux design. However, it’s important to remember that good visual design won’t fix a bad usability problem, it will just mask it. Hence the importance of validating the underlying concepts through user testing and iterations. This will ensure that the final product is functional and meets users’ expectations.


UI/UX designers need to communicate with clients, product managers and developers. This includes ensuring that everyone understands the goals and requirements of the project. Good communication also helps prevent misunderstandings and delays in project completion.

Oftentimes, this requires verbal communication skills. For example, if the UX designer is explaining a design to a colleague without a background in UX, they will have to explain it in a way that makes sense to them.

Likewise, they will need to share the results of their research with others. This may involve creating presentations, documents and even prototypes. These deliverables can help to avoid miscommunication, as they can be reviewed and understood by anyone involved in the project. Moreover, they can be used to gain stakeholder or client buy-in.

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